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I argue for a new practice of design, called Social Design Dreaming, that emphasizes long-term visions as a leverage point for social change. I clarify why visions are effective by drawing on design theory and practice, futures studies perspectives and methods, and utopian and radical imagination theories.
"To be truly radical is to make hope possible
rather than despair convincing."
Raymond Williams
Vision-Setting
What does success look like?
My work helps people answer, on small and large scales, what does the success of your project look like. That's what visions do. Visions describe the outcomes of hard work, so that other people will come along with you toward better possibilities.
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